Is It Time To Dust Off RIP To The CMO Deck & Update For 2024?
Why Chief Growth Officers Are In Demand & Why The CMO Role Has Lost Some Of Its Influence
Recently there has been discussion around the CMO role and how the CGO role is what Marketing leaders do. This is inside the CMO community and at board and founder level.
Interestingly, this was not what I found back in 2019 when I keynoted a Marketing conference with RIP To The CMO and it is still very different to what most CMO roles are and what their outputs are.
Having held both the CMO CGO titles, coached both (And Product leaders) and advised company leaders and founders on what to hire for the roles are different, in the best CGOs - they understand Product, they blend the best of both worlds (Marketing & Product) and understand how to get the most out of the Product, improve the Product features (some even write the tickets) and get the most out of development teams and communicate this across the business.
The below deck is a quick breakdown of speaking to 20+ CMOs across 2019 and exploring how the role was and still is being disrupted, how the CMO will continue to be rebranded and what the future struggles might be if the CMO struggles to influence and own the traditional 4c’s and 4p’s.
The question now is 🤔 - Do I need to update for 2024? I think I might just have to
