Consultancy Built For Today’s Evolving Landscape
Dedicated consultant who has worked in-house, agency side, been a successful consultant and company advisor for over two decades & understands today demanding customer and landscape
My Consultancy Explained
What is it?
Marketing and growth consultancy designed for to improve your Marketing Performance
A CMO/CGO aka a leader on demand - whether it’s for the super short term (1 month to three months) to the long term (some opt for up to 12 months)
When you need to develop a Growth department from a Marketing department
A consultancy program designed for your business and not a copy-and-paste solution
Who’s it for?
C-Suite leaders, Founders and Marketing leaders who want to improve performance, gain training and get coached for better personal and business results
Why do leaders use it?
To improve the output of their team
Struggling with performance
Regain the reins of their department
To build out their organisation more smartly
Gain cut-through with their fellow leaders on the leadership team and remove the use of buzzwords to explain badly executed Marketing Plans
When do leaders use it?
When newly promoted to CMO or when the CMO is acting like a CMO
When Marketing leader is asked to improve the adults on the team
When senior leadership questions the Marketing Departments output and they have lost faith or confidence in the existing leader
When looking to sell the company (I have been on both sides of M&A and R&D work, alongside a successful IPO) and need Marketing to mature
How long?
Most take consultancy 1-3 days per week for a number of months and often opt to either reduce the days or transfer into a coaching role.
There is no exact answer without a briefing call.
Happily get in touch with your issues and we can estimate how long you will need
Let’s Solve Your Problems
Here are the common problems most clients and businesses are facing right now
Goal setting & goal reviews
Metric setting & metric reviews
Performance drops - Audit and review your performance
Growth
Retention (the most overlooked discipline in Marketing)
Pricing (most underappreciated area of Marketing)
Evolving your Marketing department into a Growth department
My Consultancy Services Broken Down
What’s On Offer?
Dedicated consultancy services for leadership teams, senior individuals, teams struggling or departments that really need that person to improve their outputs and focus.
Short Term
Fractional CMO
2-3 days per week for 3-6 months,
helping to set up the team,
finding the right agency partners,
audit existing efforts and develop more effective plans
build out the 12-18 month Marketing plan
helping to mature the team and the business offering(s).
Interim CMO
3-5 days per week for 6 months+,
Helping to review the existing team,
Leading hiring and hiring the right agencies
Or reduce headcount for the best business results
Guiding companies to evolve
Transitional CMO
2-3 days per week for 1 to 6 months
For when companies are losing their existing Marketing leader or CMO and attempting to hire their next CMO
Help with hiring
Help to reshape expectations and future plans
Help the C-suite stay connected to the Marketing Department and understand performance
Developing skills within the team
Setting the mid-term objectives and building out the plan for the team to execute
For The Mid Term
Marketing To Growth Department Evolution
2 days per week for 3 to 9 months
Connecting the company into Growth mode, joining the Marketing, Product, Sales & Customer Support & Success Teams
Changing how a Marketing team operates and transforming them into a modern Growth department with Marketing as part of the engine and pushing Product, Product Marketing and ensuring you bring all the important departments together for PLG and more effective growth
Read what work I have achieved with my recent clients, including a luxury art marketplace as the interim CMO, as growth advisor to a PE backed ed-tech company and as an advisory with one of France’s largest Fintech brand
Consultant Interim CGO Tesimonial - H1 2024.
“I brought Danny in to help us in validating our new long-term strategy. He developed structured cross-functional working methodologies and implemented a new Growth operating model, significantly enhancing our operational efficiency.
Danny facilitated us to roll out our cross-functional model successfully, first as a test with our customer acquisition team and subsequently applying it across two additional business units. This transition enabled us to move from a funnel-based approach to a more dynamic loop-based operating model.
He broke down existing silos between departments and then aligned our organisation towards shared objectives and worked with fellow exec team members to integrate these initiatives into our OKR process.
Danny consulted and coached us on our org design, hiring processes and long-term planning.
Danny left us in a much better place than where he joined us”.
Jo Lavender — CMO TrustedHouseSitters.
Rather Have A Coach? Here is What Comes With All Of The Coaching Packages
Proven Templates - Proven Templates that we will customise to your working style and your workplace
Proven Frameworks - Dedicated frameworks that will help to shape your future and your teams future development
Dedicated Learning Centre - With must-watch videos, articles and podcasts to help you specifically
A Private ‘Knowledge Centre’ - With coaching call notes, homework documents and custom development documentation (you can roll out internally to your own team)
Access To Private Chat - One-to-one chat app for quick & urgent support
999/911 Emergency Call - We have all been there where we just need someone to support you or get a second opinion or just apply a sanity check.
Join Other Smart Leaders Being Coached Forward
Previous Coaching Includes
Startup CEOs
Mental Health Founder
Marketing Leadership Coaching Clients Include:
CMO of a Healthcare Brand
CMO of Micro-mobility Brand
VP of Marketing at AI & Fintech Brand,
VP of Marketing within Gaming
Head Of Marketing Sustainable Brand
Head of Marketing at sk:n clinics (PE backed business)
Growth Coaching: Whereby (Series A web video conferencing start-up)
& Senior Product Leader in recruitment tech space
Don’t Need A Consultant But You’re Thinking Of A Coach?
I’m Not Just Another Exec Coach
Here Is My System Broken Down
Designed by and for Marketing & Growth Leaders & not based on boilerplate & overly academic training that is not designed for you!
Been there, seen it and done it too (many haven’t & haven’t recently) - I have lived on the same rollercoaster aka the high highs and lowest of lows, I know the pitfalls, I know the struggles, I have applied these alongside interviewed 20x leaders to ensure this drills based coaching approach works across different businesses
Honed the process with c-suite leaders and bespoke sessions so can work across 1 intensive day, 2x half days or best with 10x sessions
Fit First: The mandatory 15-minute matching call removes the chance of not being the right fit and ensures this coaching method is right for you
Coach x Therapy: I researched and blended exec coaching, sports coaching & therapy & created a dedicated workspace to develop a safe space to collaborate and evolve your skills (= no time wasting)
Built Deliberately Differently: Proven system based on the foundations of sports coaching including sports drills and analysis of therapy and structuring around therapy sessions – this is to maximise your time and output
The System Broken Down Further:
Issues, Jams & Situations: We will workshop issues, and potential issues, & revisit previous situations to improve your skills and decision-making skills to ensure you are the team work together and can drive the business forward
Skills-Based Development: You will evolve in every session and adapt your training based on business needs and your personal profile
Manageable Time Slots For You: We are all busy, therefore the workshops are shaped around 1-hour workshop coaching sessions (typically based on 10+ sessions) to focus on your personal and professional development
No Wasted Time - Ever: Both hybrid and in-person coaching, this is designed to help you maximise your time and have a personalised playbook to move your performance and the business performance forward
Homework! It is a homework-based system, you have to be invested, homework is an essential part of your development and carrying on the training post workshops is critical in your investment and development
IQ, EQ (emotional intelligence) & PQ (political intelligence) Based Coaching: IQ will be improved by traditional “hard skills” development, EQ will be developed on life skills (there is no such thing as soft skills) and PQ, improving how you operate and mature as a leader with your business
Proven Framework & Exercises: I provide proven frameworks and exercises to improve operational skills, improve situations you or your team are struggling with, helping to mature and up-skill you and those around you
Roll Out To Your Own Team: Coaching system you can then roll out to your team (with all of your coaching materials available 24/7)
Workshops Not Chats: Coaching sessions are “workshops” (with drills) based training and 1-2-1 coaching – this is to ensure you are moving forward and have tangible outputs and is results orientated
ROI: Every session is designed for you to gain a return on investment, yes ROI from session 1, whether that is the company paying or you self-funding you will know you have invested wisely.
So Why Do Marketing & Growth Leaders Get In Touch
“Need Help, Coach”
In need of one-to-one coaching
In need of someone to collaborate with at a high level
In need for support as I just can’t get the CEO or c-suite to understand me and my requests
Wants someone who understands the unique challenges of Marketing and Growth leadership
Wants someone who’s been there, seen it, got the battle scars too!
Wants a player coach - someone to get into tactics with them
For those who “feel too old” to learn another new or latest app
In some cases many want me to become a de-facto manager holding their own Marketing performance to a standard & to develop out their Marketing career
Lost Confidence & Connections
Lost confidence
Lost feeling (lack of career direction) & Do I want to do this anymore
Lost connection with team or department and wants to refresh it
Losing it with their Marketing funnel & having to repeat how it works over and over (& over & over & over again)
Feels lost with new channels & new apps
No Support
Things feel too much
Promoted and not supported
Promoted from Head of/Director of to more senior and it’s a huge jump up
Struggling With The Day To Day
Wants support developing out their Marketing org design
No Time To Manage, Let Alone Lead
Wants help hiring - hiring is hard!
Don’t Just Take My Word
“Returning to work after parental leave, I had to reshape my role in a business which had changed significantly whilst I'd been away.
Danny's compassionate coaching style reignited my lost confidence and creativity, providing a tailored, practical approach to the challenges I faced.
In just a couple of Zoom workshops, I was guided through a programme personalised to the specific challenges I faced at the time, which we workshopped together during our meetings.
He's been available at the end of a phone line since for advice, motivational pep talks, and sometimes a little grounding.
Consequently, I've become a more resilient business leader, confident public speaker, and a supportive coach for my own team.
Having coaching by someone who's worked in the same fast-paced environments, in similar leadership roles, meant he knew exactly how to support me. I only wish I'd had this support earlier in my career!”
— Roxanne Nejad - VP of Marketing @ Cleo AI
