One More Question Podcast
This is my One More Question Podcast appearance, Ross and I broke down the modern-day Marketing world, what the business impact of Marketing is really and how the creator space is leading the way for brands to improve their products and the connection with their customers.
So Why Listen?
Why being a brand and standing out is an active business decision
Why Performance Marketing vs Brand Marketing isn’t versus it is and always has to be and - if it’s not you are building a brand ready to disappear
Grasp the importance of your utility level as a company and develop this out within your messaging and growth action plan
Understand that the delivery company you choose to deliver your customer orders is a reflection on your company and your brand, your first experience will be your last if your delivery is impacted
Why my coach+ product is popular and why coaching is critically important to Marketing and Growth team successes
Nostalgia is always going to be essential in Marketing but many overlook it or don’t see the power of the archive
Understand the power of generational brands
Why being a brand not a bland is critical in winning your customers
Learn why brands can go hyper-personalised to beat out competition (a handwritten thank you note will scale for you to win and stand out)
“Brand” is a tribe and tribal - it is critical to understand when to build a tribe or ask customers to join your tribe
Be bold to win - that has to be a business decision
Why community brands could be the next big
Or listen on your podcast player of choice ↓
Is It Time To Dust Off RIP To The CMO Deck & Update For 2024?
Why Chief Growth Officers Are In Demand & Why The CMO Role Has Lost Some Of Its Influence
Recently there has been discussion around the CMO role and how the CGO role is what Marketing leaders do. This is inside the CMO community and at board and founder level.
Interestingly, this was not what I found back in 2019 when I keynoted a Marketing conference with RIP To The CMO and it is still very different to what most CMO roles are and what their outputs are.
Having held both the CMO CGO titles, coached both (And Product leaders) and advised company leaders and founders on what to hire for the roles are different, in the best CGOs - they understand Product, they blend the best of both worlds (Marketing & Product) and understand how to get the most out of the Product, improve the Product features (some even write the tickets) and get the most out of development teams and communicate this across the business.
The below deck is a quick breakdown of speaking to 20+ CMOs across 2019 and exploring how the role was and still is being disrupted, how the CMO will continue to be rebranded and what the future struggles might be if the CMO struggles to influence and own the traditional 4c’s and 4p’s.
The question now is 🤔 - Do I need to update for 2024? I think I might just have to