What If The Chat Interface Is Just Like The Voice Interface
Something I cannot shake when AI is brought up, what if the chat interface is the wrong interface for the AI to go mainstream and what if it turns out to be the same as the voice interface is for most users?
What if AI is a curation tool or a creation tool away from prompts, better at understanding this is what I want and go and create or curate for me with natural language rather than having to learn new language skills to ensure it works or learning to search in chat that takes too long for the everyday user.
There is a clock ticking/deadline for every product whether it is creating a huge potential shift to hit the mainstream (think VR) and maybe AI is hyped up in the wrong way with the wrong interface.
As I suggested in Apple AI play, it will likely come down to your primary device making AI more personalised, EASY and creating confidence around this is what I wanted first time around - this is also why Google is having its wobble with AI and forcing AI into everything.
Yes, it could that chat is the first interface, but maybe-just-maybe chat isn’t the right interface and most users will give up on a chatbot that doesn’t get me and doesn’t get the way I search or speak.
Time is going to tell.
Apple Partner AI Play
Why Apple Are Winning The AI Game
Apple is being one of the smart brands with their approach to AI, working with OpenAI (for free by all accounts), flirting with Google’s Gemini and allowing users to know they can use multiple other services in the future.
Apple has already had meetings with Anthropic, Meta (despite their historical relationship Apple deeply understands a wide and best variety of partners on their ecosystem helps them on everyone’s default device their phone) and perplexity has an answer engine.
Apple will win by:
in the short term by making AI approachable, private and something they use on apple devices
in the mid term by allowing users to pick their default AI engine and creating content simply by clicks of a button, simple searches and voice search
in the long term by creating personal LLMs on device and on iCloud devices