Apple Partner AI Play

Apple is being one of the smart brands with their approach to AI, working with OpenAI (for free by all accounts), flirting with Google’s Gemini and allowing users to know they can use multiple other services in the future.

Apple has already had meetings with Anthropic, Meta (despite their historical relationship Apple deeply understands a wide and best variety of partners on their ecosystem helps them on everyone’s default device their phone) and perplexity has an answer engine.

Apple will win by:

• in the short term by making AI approachable, private and something they use on apple devices

• in the mid term by allowing users to pick their default AI engine and creating content simply by clicks of a button, simple searches and voice search

• in the long term by creating personal LLMs on device and on iCloud devices