Monetising Your Audience

Written By Danny Denhard

Monetisation Through Content

I have had this conversation a number of times recently, how do you monetise an existing audience if you are a company or a creator.

  • Website copy / complete x form / leave a paid review 

  • Webpages with product info and sell products / sponsorship / advertial inclusion

  • Newsletter sign ups 

    • ⁠Newsletters sponsorship or insertion 

  • ⁠Top ten lists - a number of these are paid for inclusion

  • Subscription to the products 

  • Sponsorship of category pages / user stories 

  • Gated Ebooks / whitepapers / webinars

  • Affiliate model (vouchers, codes etc)

  • Game downloads 

    • Pay per play 

    • Pay to sponsor / pay to partner

  • Lottery pay-to-play 

  • Quizzes (pay on completion) 

  • Panels (join and be paid)

  • (KOL) Key opinion leaders and charging for KOL opinions

  • Referral models - share and receive payment / free subscription / credit 

  • Complete form & surveys 

  • Video plays 

    • With ads - paid on watch time 

    • Pay per view 

  • Referrals - Pay per referral, refer a friend/colleague

  • Pay per signup 

  • Podcasts - with sponsorship - Example - https://coda.io/d/Acquired-Sponsor-Kit_d09fteR3ux_ 

  • Co-reg - brand pays for co reg sign ups 

  • Pay per lead generated 

  • Selling SKUs and products based on content. Think recipes and ingredients

Keep in mind

  • Monetisation always seems like a lot of work but most of this is not with a sprint or two of Product work

  • Time to value is always expected, when you add time to reward (time to value & then time to reward) you win long-term monetisation moments

  • Just remember most are still selling reach, if you can be more precise with great targeting the more effective partner you will become

Danny Denhard
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