Marketing Unfiltered’s Marketing Leaders Guide On How To Thrive In 2025
By Danny Denhard & Harry Lang & Contributing Experts
This is a long form piece if you prefer to download as a PDF you can download via Google Drive
The Intro
When Harry and I started Marketing Unfiltered, we wanted to provide a platform that added value to our audience of Marketing & Business Leaders from real-life experiences.
The newsletter is designed to be written and unfiltered from our experiences and battle scars. Importantly, it invites brilliant contributors who have been there, seen it, and done it to help this and the next generation of Marketing Leaders be more informed about the future and have actionable takeaways for weeks and months ahead.
Thrive In 2025 Background
Harry & I chatted in November and knew we should create something that Marketing & Growth leaders can use to be more informed for the new year ahead and provide confidence most are on the track.
The questions were created to allow the Marketing Leaders to share their knowledge and an opportunity to offer a space where they could safely share their predictions and the core areas they will be focusing on to be successful in 2025 & beyond.
We invited our contributing Marketing Leader writers and hand-picked Marketing leaders we respect to answer our 9 questions to help you shape the next year.
The Q&A:
We Asked 8 Well Respected Marketing Leaders From B2B, B2C & DTC Leadership Backgrounds 9 Questions On How To Thrive In 2025
The Questions We Asked
What is your confidence level for 2025?
Which 3 channels do you believe are essential to every Marketing plan/strategy in 2025?
Are the 4 Ps still accurate and relevant for the scope of a modern CMO/Marketing Leader?
(A reminder 4P’s are – Product, Place, Price, and Promotion)What are your top 3 tips for Marketing Leaders to thrive in 2025?
What do you see as your biggest challenges in 2025 and how do you plan on tackling them?
If you had to choose between just brand or just performance, which would you choose in 2025?
Do you believe the future of Marketing is AI or do you see it as a trend that will end up a fad?
What is one controversial opinion you hold on Marketing that will help to set others up for success in the coming months?
Which channel do you believe is undervalued and should be invested in by other Marketing Leaders?
What You Can Takeaway From The Answers:
Many Marketing leaders are optimistic for 2025, some less so
Why traditional platforms will continue to be important - email especially in the B2B context
Why “Performance” and “Brand” rarely is one without the other but they are so extremely closely connected and some making the hard choice for one side
How important “brand” is (no surprises)
How AI isn’t a fad but will evolve passed hundreds of tools and rightly become more ingrained in everything
Paid Marketing channels will continue to be essential - there’s no discussion without advertising in 2024/2025+
The modern-day Marketing leader role is way more than the 4cs and 4ps but it’s usually co-owned across multiple departments now and that just might be OK
How quality over quantity is going to be critical for most, especially with the content tsunami we are likely to be hit with more AI tools
Enjoy the Q&A, connect with the contributors and remember if you haven’t already subscribed to the Marketing Unfiltered newsletter you can for free here.
Nicola Anderson
>> LinkedIn // B2B
What is your confidence level for 2025? Medium
Which 3 channels do you believe are essential to every Marketing plan/strategy in 2025?
Events, LinkedIn, Email
Are the 4 Ps still accurate and relevant for the scope of a modern CMO/Marketing Leader?
Yes I do although I think marketing need to take far greater ownership on price
What are your top 3 tips for Marketing Leaders to thrive in 2025?
Hone in on your ICP. Go uncomfortably narrow to your core target audience who really benefit from your product. Which leads into…
Really understand your customer, spend time with them every week so you understand their challenges/needs and how you can best support to enable you to nail the value prop and messaging and then
Map out the various customer journeys and where the biggest drop offs are so you can optimise those areas - this could be top of funnel conversion or from contract to utilisation (and if I can have a cheeky 4th get in with the influencers and the right communities in the space - there are some "celebrities" in every industry).
What do you see as your biggest challenges in 2025 and how do you plan on tackling them?
Hiring and building out the right team - make sure you are really clear on the roles you need, what's needed to be successful and how you will measure it and then find the right person. I've seen too many people be fired or made redundant as the business hadn't properly thought it through
Lots of AI noise which is hugely distracting and me too companies jumping in. Tech will not fix problems - it can just help you be better at what you do but you need to use it in the right way.
Leadership - ensuring you've got really clear direction with the business and everyone is aligned behind that north star. Too much panic pivoting going on which means nothing has a chance to really work and is a huge distraction
Not being allowed to properly test and learn - under pressure to deliver results too quickly which means they don't have an opporunity to really land
Delayed/reduced investment in brand this year which means you are having to do more work next year
If you had to choose between just brand or just performance, which would you choose in 2025?
Brand as brand also drives performance (I asked exactly that in my last two panels - its a favourite).
Do you believe the future of Marketing is AI or do you see it as a trend that will end up a fad?
Neither - future of marketing is harnessing AI to drive it forward and make it more efficient and effective.
What is one controversial opinion you hold on Marketing that will help to set others up for success in the coming months?
Don't know that this is controversial but there's so much talk about sales and marketing alignment when I think we should be really thinking about product and marketing alignment too. Too often product and marketing aren't aligned on what the customer really needs and wants which will drive growth.
And....marketing too often get caught up in internal language and speak vs the language the customer speaks. Definitely work on language market fit.
Which channel do you believe is undervalued and should be invested in by other Marketing Leaders?
In B2B influencers and community.
Roxanne Nejad
>> LinkedIn // B2B2C
What is your confidence level for 2025? High
Which 3 channels do you believe are essential to every Marketing plan/strategy in 2025?
Depending on the product and budget but:
Product Virality - building marketing delight moments into products from the start - I guess is Word Of Mouth as a channel of focus
Creator Networks
AI-driven personalisation (through CRM, creative testing, analysis)
Why?
Consumer expectation has shifted - we need to remain relevant, contributing to their lives in a meaningful way and be familiar in the spaces they operpate in.
This is a really basic summary, if you're asking about in general across marketing in general I'd add an unknown channel too - as an essential. Because as marketers should be curious about channel mix and outlier success opportunities to connect and convert audiences.
Are the 4 Ps still accurate and relevant for the scope of a modern CMO/Marketing Leader?
I don't think most businesses expect the 4Ps to fall exclusively under the scope of Marketing anymore - which is divisive in itself. I see it working much more cross-functionally. Marketing should be a contributor to these areas and influence, more that Marketing influence and contribute across these (amongst many others) within an organisation.
What are your top 3 tips for Marketing Leaders to thrive in 2025?
Remain curious, and empathetic - AI can't replace that yet!
Listen to your team & consumer - they often know more about the market than you - remain a humble leader
Become best friends with the CFO
Lean into and leverage brandformance (you can deliver and build a strong brand through your performance channels and use strong proxy metrics to measure awareness brand activity appropriately). I still think many businesses see these as exclusive - which doesn't need to be the case.
If you had to choose between just brand or just performance, which would you choose in 2025?
Brand, and let the algorithms and AI manage performance.
Do you believe the future of Marketing is AI or do you see it as a trend that will end up a fad?
AI isn't a fad, but it's currently facilitating us to work more efficiently, and test more creatively and is best used as a co-pilot to help further activities. It's here to stay, and I'm here for it.
Which channel do you believe is undervalued and should be invested in by other Marketing Leaders?
The new channel, or the existing channel with a new piece of technology being used by consumers in a different way. Theres always a balance between high risk /high reward in these areas which depending on the business is up for debate on whether its right to invest. Eg Reddit is untapped for so many brands right now.
Harry Lang
>> LinkedIn // B2C
What is your confidence level for 2025? Low
Which 3 channels do you believe are essential to every Marketing plan/strategy in 2025?
SEO
PPC
Creators
Are the 4 Ps still accurate and relevant for the scope of a modern CMO/Marketing Leader?
No, they were always shoehorned in to make 4 matching letters work - they were outdated the moment they left Jerome McCarthy's typewriter. Marketing is one P - Promotion - with many, many more letters, channels and purposes under it, which are too numerous to be acronymed.
What are your top 3 tips for Marketing Leaders to thrive in 2025?
Find real uses for AI in creative, data analysis, reporting and productivity and learn how to become expert in them
Get closer to product - build a better relationship between what you make, what you sell, how you sell it and what your competitor's customers are buying
Consider a career in teaching, astrology or cyrpto trading - all more predictable and reliable than a marketing career right now
What do you see as your biggest challenges in 2025 and how do you plan on tackling them?
Find clients or find a new job. No idea how to tackle this other than applying for everything on LinkedIn fruitlessly and emailing 80 headhunters once a month.
In real terms, the biggest marketing challenges lie in smaller margins and increasing CPAs, as they always do.
If you had to choose between just brand or just performance, which would you choose in 2025?
Both. BOTH. BOTH!!! It's not a choice - it's like having to choose your favourite Siamese twin.
Do you believe the future of Marketing is AI or do you see it as a trend that will end up a fad?
It's part of our future, potentially a very meaningful one, but as with all new technology we'll have to battle many mistakes, wrong directions and a bunch of charlatans who claim they can write the future with AI. 95% of it will be crap, but we need to be prepared for the 5%
What is one controversial opinion you hold on Marketing that will help to set others up for success in the coming months?
That the best marketers are the heralded award winners working in big tech of the FTSE 100. They're not. The most effective, creative and clever ones are anonymous with no desire for fame beyond that which they generate for their brands.
Which channel do you believe is undervalued and should be invested in by other Marketing Leaders?
Creators. No other channel gives you the chance to get organic wins with such regularity and paid media wins with such incredible reach for relatively low spends.
>> Read Harry’s takes on - If Marketing Dies, It’ll Be Assisted Suicide & Go Odd Or Go Home & Go Odd Or Go Home
Oren Greenberg
>> LinkedIn // B2B
What is your confidence level for 2025? High
Which 3 channels do you believe are essential to every Marketing plan/strategy in 2025?
Really audience specific. For B2B very broadly speaking? Google Ads / LinkedIn / Youtube.
Are the 4 Ps still accurate and relevant for the scope of a modern CMO/Marketing Leader?
Yes. But Product takes on a different dimension with SaaS. Same with pricing. It's dependent on how one defines the applicability of what's a broad conceptual framework.
What are your top 3 tips for Marketing Leaders to thrive in 2025?
Depends how one defines thrive. Is that for their personal growth or business objectives?
Either way for both:
Stay on top of what matters
Be visible publicly on social
Engage with peers to maximise learning
What do you see as your biggest challenges in 2025 and how do you plan on tackling them?
Making sure I don't drop the ball on what matters. Quality over volume.
If you had to choose between just brand or just performance, which would you choose in 2025?
False dichotomy. Saying that research indicates brand alone can drive direct response & build sustainability while performance can't do both. So if I only had to pick 1, it'd be brand. Depends on business stage, audience, marketing budget, business strategy etc'
Do you believe the future of Marketing is AI or do you see it as a trend that will end up a fad?
AI will certainly play a bigger and bigger role in most aspects of business and certainly marketing.
What is one controversial opinion you hold on Marketing that will help to set others up for success in the coming months?
Too many marketers hold precious what they believe is the right way to do things. With a certain quality standard. Like brand guidelines. But real growth stems from learning, which is only possible by increasing testing velocity. Which means being more scrappy. Larger businesses are allergic to this concept.
Which channel do you believe is undervalued and should be invested in by other Marketing Leaders?
I don't believe such a thing exists. It's highly dependent on audience, product, business strategy, marketing resources etc'
Every 'new' channel will entail high risk. For instance say a company goes all in on bluesky. They are hailed as genius. Now if bluesky flops completely (higher probability), same company were now dubbed lunatics.
Broadly speaking, it is clear that the least measurable activities and channels are the least favoured. Accountability seems to trump impact in many companies.
>> Be sure to check out Oren’s LinkedIn short videos for brilliant advice and guidance
Simon Swan
>> LinkedIn // B2B2C
What is your confidence level for 2025? High
Which 3 channels do you believe are essential to every Marketing plan/strategy in 2025?
Tough one, it depends on the product you’re marketing, the budget you have and the objectives you’re looking to deliver?
Are the 4 Ps still accurate and relevant for the scope of a modern CMO/Marketing Leader?
They should be and even more so! More time needs to be focused not just on the promotion element but the other P’s too, and that means getting comfortable in working across departments
What are your top 3 tips for Marketing Leaders to thrive in 2025?
Momentum: keep moving forward, test and learn don’t worry if it’s not perfect to start with.
Clarity with Communications: be clear and simple in what you’re looking to achieve that you get the buy in and make sure marketing is connected back to the business objectives
Remove the ego: don’t let it get in the way of decision making and who takes the credit
What do you see as your biggest challenges in 2025 and how do you plan on tackling them?
Getting close to your audience through human to human conversations, not relying on quantitative data alone
If you had to choose between just brand or just performance, which would you choose in 2025?
Depends on what the brand is aiming to achieve? Is it a short term target or rather investing in the longer term of the brand?
Do you believe the future of Marketing is AI or do you see it as a trend that will end up a fad?
It will have a role to play, like a companion to help spark conversations, create theories, ideas and ways of working but I don’t see it as THE future of marketing….As mentioned in the book, Cluetrain Manifesto; “markets are conversations” and even more so now
What is one controversial opinion you hold on Marketing that will help to set others up for success in the coming months? N/A
Which channel do you believe is undervalued and should be invested in by other Marketing Leaders?
Speaking to your audience. Old school but the most effective to get ideas going and listening to the needs of your customer.
>> Read Simon’s first article on Organisational Cultures Is The Critical Component To Marketing Success
John Lyons
>> LinkedIn // B2B
What is your confidence level for 2025? Medium
Which 3 channels do you believe are essential to every Marketing plan/strategy in 2025? LinkedIn, Email, Video
Are the 4 Ps still accurate and relevant for the scope of a modern CMO/Marketing Leader?
They are, and where they’re not we need to fight for them
What are your top 3 tips for Marketing Leaders to thrive in 2025?
Be distinctive, memorable and as expensive as you can be.
What do you see as your biggest challenges in 2025 and how do you plan on tackling them?
Short-termism. Making a business case for two-speed marketing, activation for short and brand for long.
If you had to choose between just brand or just performance, which would you choose in 2025? Brand
Do you believe the future of Marketing is AI or do you see it as a trend that will end up a fad?
AI is last generation’s software, is a much earlier generation’s printing press. It’s here to stay but it is merely a tool.
What is one controversial opinion you hold on Marketing that will help to set others up for success in the coming months?
Invest in direct mail whilst everyone else continues to fill our inboxes with mediocre demanding shite.
Which channel do you believe is undervalued and should be invested in by other Marketing Leaders? Oh right, direct mail.
>> Read John’s Marketing Unfiltered first article - Brand Investment Your CFO Cannot Reject
Nick Bottai
>> LinkedIn // B2B2C
What is your confidence level for 2025? Medium
Which 3 channels do you believe are essential to every Marketing plan/strategy in 2025?
Social Media
Streaming Services
Communities-aggregators
Are the 4 Ps still accurate and relevant for the scope of a modern CMO/Marketing Leader?
I think Branding and services (customer care, pre and after-sales) will have increasing traction
What are your top 3 tips for Marketing Leaders to thrive in 2025?
Study: Like when web and then social media arrived on the market and we had to study to use them at the best, today the same is with AI.
Experiment: in fast paced markets mistakes are forgotten quicker. So be brave!
Be human: the rise of AI tolls will be overwhelming. Keep you creativity at a human level.
What do you see as your biggest challenges in 2025 and how do you plan on tackling them?
I think it might be stay at pace with emerging regulations. AI needs to be regulated, from content creation to data collection. It might require investments and adaptability to new standards.
Then the need to make decisions and tactical actions faster. The market is evolving rapidly, barriers are fading and customers are volatile due to the high volume of offers.
Finally, educate the board and main stakeholders on the two point above. The way marketing operates and achieves results will change too and companies must find their own framework to make marketing effective.
If you had to choose between just brand or just performance, which would you choose in 2025? For long term growth, brand has no rivals.
Do you believe the future of Marketing is AI or do you see it as a trend that will end up a fad?
AI just opened a window over new opportunities. It happened the same in the 90s when internet arrived. The next three years will mark the history of our civilisation.
What is one controversial opinion you hold on Marketing that will help to set others up for success in the coming months?
Buyer journey shifted from brand authority to social proof and networking. People rely more on others customers' opinion rather than companies' statements. Build and nurture a community of brand ambassadors will be the key for future growth.
Which channel do you believe is undervalued and should be invested in by other Marketing Leaders?
Communities, such as Reddit, Quora, or even build our own branded club
>>Read Nick’s take on ABM - Account Board Management To Win Brand Vs Performance
Chris Rushe
>> LinkedIn // DTC
What is your confidence level for 2025? High
Which 3 channels do you believe are essential to every Marketing plan/strategy in 2025?
The question itself misses the bigger shift happening in marketing. The channels themselves are less important than the overall strategy. I've seen channels that drive explosive growth for one company become a money pit for their direct competitors.
The most essential "channels" for companies that truly thrive in 2025 won't be channels at all. They'll be:
Your customer experience ecosystem - In saturated markets, great customer acquisition without equally great retention is a way to burn money at scale. The brands that win in 2025 will understand that customer experience isn't a department - it's their primary growth engine. When you nail this, your customers become your most efficient revenue driving channel.
Cultural resonance - Consumer patterns and cultural moments are shifting faster than most marketing playbooks can adapt. In 2025, simply reacting to culture won't be enough and will leave your brand behind the curve. The brands that break away from their competitors will be those who deeply understand the cultural context of their category and actively shape the conversations that matter.
Community-led growth - This is not about social engagement and vanity metrics. A successful community building strategy has the power to turn your most passionate customers into engines of growth across your entire business. When you get this right, your community can shape product development, create organic marketing moments, and drive word-of-mouth that paid media can't replicate. Your community becomes advocates who defend your brand, ambassadors who influence purchase decisions, and collaborators who help shape your future. Community is about fostering genuine connections that transform customers from buyers into believers. The most successful brands of 2025 will understand that true community isn't a marketing tactic - it's their most sustainable competitive advantage.
Are the 4 Ps still accurate and relevant for the scope of a modern CMO/Marketing Leader?
The 4 Ps are increasingly insufficient for the complexity of modern marketing. While Product, Price, Promotion, and Place remain fundamental, their meaning and scope have evolved dramatically.
Take 'Place' - it's no longer just about distribution channels. In 2025, it encompasses everything from TikTok Shop where Gen Z discovers and buys in the same moment, to the rise of retail media networks that are becoming powerful advertising platforms in their own right. The lines between discovery, purchase, and fulfillment are blurring in ways the traditional framework never anticipated.
What's more telling are the critical elements the 4 Ps miss entirely:
Service has become inseparable from product in driving customer value and competitive advantage
Experience shapes customer perception and loyalty more than traditional promotion
Community can amplify or destroy your marketing efforts regardless of your planned promotion
Purpose and proposition have become more crucial than ever in cutting through increasingly crowded markets
Today’s CMOs need a framework that acknowledges marketing's expanded scope and purpose. The real questions we should be asking are: "How do we create value our competitors can't easily replicate?" and "How do we build sustainable advantages in a market where traditional barriers to entry keep falling?"
The 4 Ps are still useful as a basic checklist, but treating them as the boundaries of marketing's role is dangerously limiting in 2025.
What are your top 3 tips for Marketing Leaders to thrive in 2025?
Stop treating brand and performance as separate entities. The most successful companies in 2025 will build integrated growth engines where brand amplifies performance and performance validates brand investment.
Move beyond measurement obsession to measurement maturity. We've spent years building attribution models - now it's time to use them to make bigger, bolder moves with confidence.
Reframe your competition. You're not just competing for customers' money anymore; you're competing for their attention, trust, and advocacy. Build accordingly.
What do you see as your biggest challenges in 2025 and how do you plan on tackling them?
Many marketing teams are stuck in an efficiency trap. Since 2022, they've focused on optimising costs, squeezing growth from saturated channels, and fighting rising media costs - while their competitors do exactly the same. The result is a marketing landscape where everyone is getting more efficient at being average.
The opportunity in 2025 is clear. A three-year focus on efficiency has created space for confident investors to break away from the pack. The companies who make smart brand and customer experience investments now will dominate their categories, while competitors remain trapped in the efficiency cycle.
The biggest challenge will be for marketing leaders to have the conviction to seize this opportunity when everyone else is playing safe.
If you had to choose between just brand or just performance, which would you choose in 2025?
Brand building done well is performance marketing, when you measure it over a longer time frame. The problem is that we have created artificial walls between the two, often leading to brand work being done for brand's sake, without proper measurement or accountability for results.
On the other hand, I've watched countless D2C brands pour all their energy into optimising performance metrics while their competitors built memorable brands that truly scaled. The pattern is always the same - at some point, you hit a ceiling where performance marketing alone can't drive growth.
The winners in 2025 will be companies that have built strong brands with clear propositions and exceptional experiences. When your brand connects deeply with customers, your performance marketing naturally becomes more efficient.
Performance marketing channels themselves are also evolving, making the line between performance and brand more blurred. Meta and TikTok ads now demand a creative-led approach that taps into trending cultural moments that resonate with audiences. The most successful brands understand this shift and are using performance creative to build brands and earn attention through social content that builds both immediate response and long-term brand value.
The real question isn't about choosing between brand and performance. It's about understanding how they work together to create sustainable growth.
Do you believe the future of Marketing is AI or do you see it as a trend that will end up a fad?
The marketing industry has a habit of chasing shiny new tools and is sometimes guilty of missing the bigger picture. We need to be careful not to fall into this trap with AI.
Yes, AI will transform marketing operations. The gains are undeniable - from generating months of content in days, to personalisation at unprecedented scale, to real-time campaign optimisation. Marketing teams who ignore these capabilities risk falling behind.
AI spotting patterns in past behavior won't build exceptional brands alone. While it excels at finding trends in existing data and telling us what worked before, the brands that break away from their competitors are built on something deeper - a nuanced understanding of customer needs and motivations that often can't be quantified in data sets.
The real skill in 2025 will be knowing where AI can elevate our capabilities and where human judgment remains irreplaceable. The most successful marketing teams will master this balance - leveraging AI for speed, scale, and efficiency while preserving what makes their brands authentic, differentiated, and human.
AI is a powerful tool in your marketing arsenal, but it's not your marketing strategy. The winners will be the companies who best understand their customers and use every tool at their disposal - AI included - to solve real problems in meaningful ways.
What is one controversial opinion you hold on Marketing that will help to set others up for success in the coming months?
“Marketing isn't about what you say - it's about what you do.”
If your actions don't align with your message, no amount of marketing will fix it.
Which channel do you believe is undervalued and should be invested in by other Marketing Leaders?
The most undervalued channel isn’t a single platform or tactic—it’s the alignment of trust, credibility, and clarity of proposition. In 2025, when attention is fleeting and choices are overwhelming, this alignment becomes the engine that powers every other marketing effort.
Trust is the outcome of consistency and integrity: doing what you say, showing up authentically, and creating value that resonates with your audience’s real needs. But trust can’t exist in isolation. It starts with credibility, built through deep knowledge of your audience—understanding their pains, motivations, and aspirations better than they do themselves.
Credibility, in turn, is amplified by a clear, authentic proposition. This is where many brands falter. They focus on what they want to sell instead of what their audience truly needs. The strongest propositions emerge not from boardroom brainstorming but from immersing yourself in your customers’ lives, asking the right questions, and solving the problems that matter most.
When trust, credibility, and proposition align, you unlock the most powerful marketing channel: relevance. It transforms everything you do—from ads to storytelling—into something customers not only notice but believe in. Relevance means your brand isn’t just seen; it’s sought out. It’s not just bought; it’s loved.
🎧If you’d like to listen to Google Notebook LM’s podcast version listen here 🎧
Remember To Connect With Our Contributors
Harry Lang
https://www.linkedin.com/in/mrharrylang/
Buy Harry’s Book → https://www.amazon.co.uk/Brands-Bandwagons-Bullshit-professional-understanding/dp/B09MYTK1VG
Oren Greenberg
https://www.linkedin.com/in/orengreenberg
Simon Swan
https://www.linkedin.com/in/simonjsw
John Lyons
https://www.linkedin.com/in/johnpaullyons Read John’s site → www.johnlyons.co.uk
Nicola Anderson
https://www.linkedin.com/in/andersonnicola/
Join Nicola’s WhatsApp Group → CMO Circle
Roxanne Nejad
https://www.linkedin.com/in/roxanne-nejad-a9108983
Nick Bottai
https://www.linkedin.com/in/nicolabottai-cmo-marketing-branding-growth/
Chris Rushe
https://www.linkedin.com/in/chrisrushe/
A HUGE THANK YOU
Thank you for reading the How To Thrive In 2025 predictions.
We look forward to you engaging with us and potentially writing for Marketing Unfiltered.
And a HUGE thank you to Harry, Oren, Simon, John, Nicola, Roxanne, Nick & Chris who contributed their time and expertise to this guide.
We have launched 8 newsletters each week since October and we have received some amazing feedback, from tried this and it worked -- to some amazing heartfelt stories and thank you’s as it represents what you have lived and breathed and unfortunately in some cases had bad experiences and needed to read others had too.
It's a huge privilege to land in your inbox every week and for you to crave out 10 minutes to digest and action our newsletter so thank you.
We look forward to landing in your inbox each and every week in 2025.
Here’s to a successful 2025!
Thanks,
Danny, Harry and our great contributing writers!
If you missed any here is where to read our past newsletters
John’s take on - Brand Investment Your CFO Cannot Reject
My take on - Political Intelligence The Game To Be Won For Marketing & Growth Leaders & 10 Questions To Improve Your Cross-Functional Results As A Leader
Simon’s take on - Organisational Cultures Is The Critical Component To Marketing Success
Mila’s take on - Selling the Marketing Dream to Non-Marketers
Harry’s takes on - If Marketing Dies, It’ll Be Assisted Suicide & Go Odd Or Go Home & Go Odd Or Go Home
Nick’s take on - Account Board Management To Win Brand Vs Performance
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