24 Daily Occurrences To Rethink Into 2025

24 Themes That Came Up Time & Time Again In 2024 & Themes To Consider Into 2025 & Beyond

  1. Nuance(s) matter(s) - diverse thinking, diverse conversation, diverse content diet, and nuances matter more now than ever before, so embrace them more (ask clarifying questions to learn not to win an argument)

  2. Manners cost nothing - never have - never will - so thank you for reading

    1. Manners count - rarely will manners not count especially in business

  3. Know what’s a trend - and what’s trendy — and when you don’t need to be involved (trends come and go so quickly is it worth trend chasing…)

  4. Work is always about tasks - doing tasks, assigning tasks, not wanting more tasks. Even with the greatest AI tasks will be important, you may go from do-ing the tasks to → review-ing the AI task to → communicating the tasks for others. Work out what side of the tasks you are on and how you help empower others with tasks

  5. We are taught to blend in or stand out… (we learn to be safe or look to join the tribe to blend in, we adopt rules and behaviours Vs others will look to stand out and win)

    1. Remember when everyone is zigging you can zag

  6. Just because you were taught it one way, it doesn’t mean something else isn’t right or better or has been thought through and implemented in a more effective way

  7. If you are constantly riding waves, you’re likely going to need a lifeboat or a rescue at some point - be careful

  8. Introvert - Ambivert - Extrovert Energy - Everyone is energised differently, understand if you are an energiser or energy sapper and how you can give someone more energy (and how you gain energy from others)

  9. Records are made to be broken BUT…A record year means next year will be as hard if not harder than this (markets shift quickly)

  10. “I don’t know” is still a powerful answer - if you can’t answer but know someone who can, allow them or enable them or go find the answer

  11. Many people are never taught to think after first-order - second and third-order effects are essential parts of the process. Keep in mind many are engineered to answer the issue in front of them and aren’t taught the next few steps or the next phase of action reaction

  12. There are still no stupid questions, there are clarifying questions - make the time to answer these and give your full attention. You never know the follow-up question or follow-up recommendation from clarifying questions

  13. Know when to step up, step out, step in (here’s my link to my free template)

    1. Step Up - get one level out of what you’re in)

    2. Step Out - when to assign to another owner and become informed on the subject/project/campaign)

    3. Step In - when others are struggling or losing control, step in is as important as stepping out and stepping up, you will get a feel)

  14. Feedback is critically important for those helping you

    1. Mentors need feedback to improve and make their experiences relevant to you

    2. Coaches require feedback (too) and insights to personalise to you (if they don’t tweak and personalise they’re not a coach for you)

    3. Reading between the lines is critically

  15. Just because it was right then — doesn’t mean it’s right now or will be right again

  16. Two ears, two eyes, one mouth - I repeat two ears, two eyes and one mouth, learn what order you need to apply these in

  17. Always quality over quantity - always

  18. No communication is still communication, they are deciding not to communicate (but some don’t know how to)

  19. Work-life sends tests constantly - some have the best intentions, others don’t, each part is a test

  20. Playing the game has never been more important for many in leadership roles, opt-out and you’re going to struggle to influence

  21. Taste is different for most people - some people see taste, others create it, taste is hard to define, easier to see or feel

  22. If your yes’ are maybes and your maybes are no’s, what does your no’s mean?

  23. Gifting people time is incredibly powerful (we are constantly looking for convenience, cheat codes, jumping to a summary or getting 30 minutes to get home early or spending an extra 30 minutes with someone)

  24. Gifting asks for time commitments: Gifting a book will be asking for 10-20 hours of someone’s time

    1. Sending a video might mean they have to carve out 30 seconds to 3 hours

    2. Recommending a series or a movie will be hours of someone’s time

    3. Sending a podcast will take someone to carve out 20-180 minutes

    4. These are great ideas but if someone is time-poor, it’s important to understand why they haven’t found the time to read, watch or listen

  25. Let them (reveal who they truly are - watch Mel Robbins teach you below)

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The Impact Of AI In 2025

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Marketing Unfiltered’s Marketing Leaders Guide On How To Thrive In 2025