The Full-Funnel Marketing Philosophy With Alex Schultz, The CMO and VP of Analytics at Meta Podcast
I rarely share specific podcasts in a post, however, this podcast does cover many of the most important themes being discussed at exec level including:
The impact of the CMO, including the clip below about the shorter tenure of the CMO (it’s worth bearing in mind that Alex is at Meta vs smaller companies so his reference of large brand CMOs staying a long time is his likely his reference point vs what smaller firms / non listed firms)
Why full-funnel management is critical (not just performance) The power of knowing the history of Marketing and the shifts
Why you could trust the largest AI automated tools (described as non black boxes)
How to target and market to huge user groups (in Meta’s case 1BN+)
How to think about AI and the importance of studying AI (likely for your own sanity and future proofing)
Both Eric and Alex’s believe in the positive impact of AI
