Ask Fatigue Impact On Your Business

Marketing
Written By Danny Denhard

Ask Fatigue is when companies constantly ask for more from their customers without any value exchange.

Here are just a few requests I have had in my email inbox & SMS over the last week:

  • More orders

  • Spend more

  • Share more pics or videos with us (to include in our Marketing)

  • More reviews (asking for TrustPilot, Feefo and Google reviews)

  • More upgrades (upgrade to x package)

  • More UGC requests (for the brand to use in their advertising)

  • Spend more for free delivery (to increase their AOV)

  • Costs more for returning orders (which used to be free)

  • Costs for click and collect (the convenience of collecting isn’t genuinely a value exchange)

  • Increase your subscriptions

I am a commercially minded executive, I know first-hand and have felt the pressures companies are under to improve financial performance, however, always asking for more and creating an associated ask fatigue, your business is skating on thin ice especially when the cost of living is higher and the unlimited amount of competitors in your space.

Something I push in my consultancy and advisory roles is to reduce the ask fatigue from your customers and if you ask what is the value exchange you are going to provide? If you cannot provide any value exchange

If you would like to hear me discuss ask fatigue more, here are two resources:

Danny Denhard
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