The Community Conference Deck Broken Down

• Meet Ella & Dave who show us why ordering online is often flawed and how the community come to save the day and save us money

• The reason so many companies struggle to ask their customer how they are and ask for feedback away from a survey link - they simply don’t value repeat customers - who could then help other customers and the brand

• The Intent States Many Brands Overlook - From top of funnel Educate State, Want State, Need State & bottom of funnel Action State

• The community funnel & looking at the community funnel

• The evolution moats and being about to see exactly what competitors are doing has opened up a 6th moat = community

• Trust is the critical factor in community and it is going to take a community manager

• Brands have created ASK fatigue (always asking for more) and it’s hindering everyone’s ability to build brand loyalty

• B2B buyer flow is actually different to what people expect (asking industry colleagues and contacts is one chat away)

• The B2C buyer flow is evolving constantly and rewards will win for most smart brands

• How The High Performance Podcast was close to building community rather than audience & presenters

• The 7 types (The Shouter, The Funny One, The Unofficial Sharer, The Busy One, The Tagger, The Lurker & The Creator) of group chat personas and the transfer over to the business community

• Status, rewards, exclusive discounts, engagement, connection and the chance to be heard are the cheat code for community 

• Football Corporations (not clubs nowadays) are the closest to a community - but the business side doesn’t want to really embrace the fans until they need help

• B2B brands like HubSpot, Figma & Notions are building their brands with community-like behaviours

• Learn how Taylor Swift built her community with long-term engagement (yes over Tumblr) and donations to build an incredibly powerful community of superfans. Listen to the Trapital podcast below for the full breakdown

• Learn how mastermind groups are almost communities and don’t engineer it well enough

• Learn how co-working was on the right track with communities

• Why the marketplaces of the future will have to embrace community

• The risks and benefits of community (and how Reddit was naive to the power of their communities)

• See my big community idea & pitch that got rejected

• Community moving the most important business metrics

• & the top 10 tips to win at community (including why rewarding identity will win)