The State Of Apps H1 2024
I found this an interesting deep dive into the most important apps and app markets, from downloads to revenue the whole industry has continued to move and shift to the Markets.
Gaming is critically important to app stores while social media and dating gains a lot of attention, this deep look emphasises how usage doesn’t always translate into revenue.
Dating Is Social?
The area that might be of most interest is the social space and revenue.
It is pretty obvious dating is an incredibly powerful market but with Match Group owning the top-grossing apps Hinge & Tinder how small the ecosystem is despite its competition.
Have a look through the gallery of images below (or flip to slides 35+ above) in and see how many apps don’t make money (especially chat apps) and how dating isn’t in the top number of downloads but commands much of the revenue.
It is important to note services such Telegram offers its own bitcoin offering (TON) and have been incredibly successful which might not be tracked. in these states, as has many developing nations have the option to natively transfer money (via WhatsApp’s native service).
Facebook’s dominance on Android is not be overlooked especially with its DAU numbers on image 5 - Meta’s ownership of conversation and shift into Groups and WhatsApp Channels might well be their next revenue play.
Social media, dating and gaming often go hand in hand, however, these show how difficult it can be to monetise or how important advertisers are within these spaces. We are likely to see more investment in H2 and see if social media apps can monetise more effectively.
Lets see how iOS18 launch impacts the space and how it could upend a number of services.
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