7 Magic Moments For Coaches

1. A thank you email/iMessage/WhatsApp straight after a coaching session
   >> This shows you have landed or cut through the noise of their everyday work

2. When your coachee tweaks one of your frameworks and applies it within their business - the issue with frameworks is it is only proven within your business or when you have had the chance to implement it yourself. When you have your own framework it is ultimately built for you
   >> This proves you have been heard and your coaching has allowed more

3. A thank you message away from the coaching session, after a chance to think about what was discussed
   >> This shows you have landed your message and they feel comfortable and confident to deliver their own version of the framework

4. When a recommendation is instantly implemented and you are sent a screenshot or an email on how well it was received
   >> This shows you unlocked something simple for your coachee to deliver.
   Remember simple wins almost every time

5. Months after you have finished coaching you receive a message and your coachee informs you of something they have done
   >> This shows you have had a positive long-term impact and they want to share the experience with you

6. A personal introduction is made by someone you are coaching and recommends your services
   >> This shows you have made a real impact and they want to refer a colleague or professional friend to be coached by you. This also applies to people you have finished coaching.

7. When you are asked to come back and coach or run a workshop within the same business
   >> This shows you are respected and they trust you to deliver high-quality work with their colleagues

Is Shirt Sponsorship Worth It?

Is Sponsoring Man Utd Going To Be The Consumer Brand Moment Snapdragon Needs?

Snapdragon (the brand) is unknown to most consumers, if not almost everyone.

It’s Qualcomm’s consumer-facing brand. Maybe you’ve heard of them? Don’t worry most haven’t and wouldn’t recall the brand.

Well if you haven’t heard, I wouldn’t worry about it you’re about to see Snapdragon many times a week. Queue the Eric Cantona teaser above.

Their quick backstory:

• Snapdragon is a chip in many smartphones and laptops (think PC laptops that are surfaces, Dell’s etc) that many use for work.

• Snapdragon is looking to leverage the AI movement and this is a (smart) brand play

• Snapdragon is a Mercedes AMG F1 team sponsor

Why has Eric Cantona returned to Old Trafford? The Snapdragon brand has just become the shirt sponsor of Manchester United, meaning they’ll be featured on the kits (think live TV coverage, Match Of The Day, social media highlights, fans wearing their team kits (home, away and 3rd shirts) & global TV ads constantly in your social feeds through players, TV and in your daily lives).

The BIG Question: Is £60m A Year Worth The Investment?
Will $75m/£60m a year (for a 5-year deal) sponsorship of one of the top teams in the world be worth it for Qualcomm and their consumer chip Snapdragon?

Or is this more of an awareness play? Will the CMOs get the leeway and the access to make this worth the big long term investment?

But what if the brand isn’t expecting any payback from their huge investment - is this ok? In my boardrooms now it won’t be ok, it is for the Marketing & Partnerships teams to make the most out of this, to get in front of the core consumer and bring the Snapdragon brand to the forefront of the purchase cycle when buying a new laptop or smartphone with the chip in it.

Shirt Sponsorship is really the new billboard, it spreads far and wide and brand recall shoots up, but the hard question to answer is it ever going to be worth while? The Qualcomm management team have compared it to a weekly SuperBowl ad… I hope they are right and give their teams internally the creative space to make more out of it.