Is TBPN The New Blueprint For Podcasts?
TBPN is new media remixed for today’s algorithmic-driven consumption
TBPN (YouTube) is a great new live show which is designed to leverage modern day media, going live on YouTube and X (Twitter) with long-form conversation featuring expert guests, tackling big topics and taking what’s important in the news.
Why Is It So Smart?
Live phone-ins with experts
Guests are incredibly well-known
Each appearance is then shared after being live
Clipping up for social for headlines and takeaways
Brilliant way to use sponsors well and make themselves relevant and people want to appear
Here’s how TBPN leverages the live format and turns it into multiple videos that guests will want to share and the algorithms will reward by placing its content in more feeds
Long Form Live Show - 3 hours plus
15 min Guest Interview with Samir Chaudry
With some light editing on the interview and then uploaded to their YouTube channel including a quick highlight reel (quite easy to do with tools like descript and riverside) it will feel timeless versus timely like in the live.
Example of video being shared by guest Samir across their social network including LinkedIn
Watchers then share clips from the show enabling their awareness to grow and the show has the opportunity to be enjoyed by their followers.
The power of audience sharing key clips is a crucial signal to the hosts, the sponsors and for the platforms to algorithmically reward reach in feeds
Long Into Mid Into Short Form Video Is Key
This long to mid to short form approach is what makes longer-form work for
The hosts
Their guests (30 minutes isn’t too much time to have to fight for a slot, and can be recurring, leveraging audiences)
Their big list of sponsors
Audience of audiences - core clips will be shared by the audience members who share to their audience(s)
& a huge number of people interested in broad topics and timely content
What is critical is how they understand how the platforms work.
Using algorithms to cut through and match content to users, encouraging them to go through their catalogue and potentially keep an eye out for the live shows.
The Future Of Media? Will this be an easy format to copy - No, however, savvy companies and the savviest content creators are always looking to offer and remix formats to build audience and trust within their communities.
This is a large investment upfront, and many of the savviest companies understand they are now media companies. They just haven’t found their angle and their niche take yet. This is a way to create and curate with experts to leverage audiences and become relevant without the need to create another interview-based podcast/vodcast and a way to get smart people to tune in to their live shows, which are more disposable on Instagram and TikTok.
The difference between being successful and being unsuccessful will be selecting your channels wisely, understanding how they work, how the algorithms work and reward content by placing in more feeds and allowing the users to be able to share good and great content across their channels or privately.
