How Ryan Reynolds Pitches Wrexham To Each Potential Player

Many Department & Company Leads Can Learn From This Simple Approach

Many CEOs and founders can learn a thing or two from Ryan Reynolds on how he operates with Wrexham.

The top takeaway and running theme connection is key:

  • Speak to every new player and potential signing

  • He asks about their plan and their family (and what else can he do as the club’s co-owner)

  • He says he will leave the football to the players but the storytelling and marketing of the club and town - he will handle and do this thing

  • Sees what opportunities there are with the player and what they could collaborate on

In my coaching (specifically my exec coaching) I ask executives what are their unique skills and how do they stand out vs other execs from bigger or more well-known companies and go to my advice always centres around if they have high EQ show it and double down on it and layer IQ.
Maybe this is what is going to help you stand out and stand up against different execs or companies.

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