Growth Is: Always Be Auditing, Always Be Marketing

I have a motto, Its “always be auditing, always be Marketing”, it is simple, for me it is this what modern day growth is -

• Auditing what is working, what isn’t working and what can be optimised (aka keep, kill, cure)

• Marketing is an always-on strategic department, that needs to learn from its auditing and market accordingly.

These core components allow you to be smarter at Growth and roll out the best Growth work streams, in and outside of Product feature improvements, optimisations and tests.

It was my birthday recently and I received a great personalised card from my better half.

Moonpig has a smart way of using its packaging to market to the receiver to send a thank you card, you scan the QR code and it takes you to the thank you card section. Why is this smart Growth? It’s

• Quick

• Easy

• Low cost

• Trackable

• Scaleable

One tweak I would have made (if possible would be) would be to match it to the sender and provide a chance to say thanks in one or two clicks.

QR Code taking you to the Thank You cards on site

I implemented QR codes (here’s my QR code case study) to track the impact of offline to online - it was personal to every user, it enabled us to track the impact of offline promos and every user sharing the code and provided a scalable way to grow our brand foorprint by our users.